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20年正青春,新三彩,新起点

来源:中国女性网 编辑:飞 点击: 次日期:2017-10-26
金秋十月丹桂飘香的杭州,突然传来一个令服装人振奋的消息,杭州有一家女装品牌企业,不用一分钱贷款,斥资3亿元人民币兴建一幢12万平米充满时尚气息的品牌大楼,在当下大浪淘
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 金秋十月丹桂飘香的杭州,突然传来一个令服装人振奋的消息,杭州有一家女装品牌企业,不用一分钱贷款,斥资3亿元人民币兴建一幢12万平米充满时尚气息的品牌大楼,在当下大浪淘沙、乍暖还寒的服装圈中,带来一缕充满希望的暖阳。中国服装网记者一行人实地走访了这家企业,去探究这新大楼背后的故事。

 

新三彩:再次崛起的新形象

  提到中国驰名商标3COLOUR(三彩)品牌,记者的第一印象是有二十年发展历程,可以称得上是杭州的老牌女装了。但是让人惊讶的是,曾经作为杭州服装界的“黄埔军校”,并非想象当中的“英雄迟暮”。在3COLOUR品牌总部的卓尚服饰集团,工业风的大楼装修和极具原创设计感的时装再一次刷新了记者对这家企业的认知:活力而不失严谨、时尚又充满温馨。

  在卓尚集团总部,一边是紧张有序的工作场景,一边是热火朝天的建设工地。新三彩大厦预计在18年底投入使用,成为3COLOUR品牌重新崛起的里程碑,也是对3COLOUR二十岁成人仪式的献礼。

  许多立志于服装时尚产业的年轻人聚集在这里的“尚+”众创空间里,这里是3COLOUR品牌与浙江理工大学合作的创业孵化基地,为企业注入了创新与活力,为品牌发展提供源源不断的动力。

新三彩:新零售下的变革

  这里有2000多工人的现代化生产车间,有记者见过设备最齐全的面辅料理化检验室,3COLOUR早在2012年开始就致力于打造强大而敏捷的供应链体系。因为自有产能满足比例高达80%,3COLOUR可以通过精细化的商品计划管理提供终端门店最适时需要的产品,畅销款补货5天满足率60%,15天内满足率98%,这对于许多品牌来说都是难以企及的速度。具备品质保障且能快速满足的供应链才能成为新零售的强大基础。

  消费升级让“新零售”战场硝烟四起,站在第一梯队的3COLOUR也决心颠覆变革。从打通O2O全渠道引流到店,到推出导购APP和社群化会员管理;从联手国际知名设计师到快反供应链整合;打造三彩零售商学院线上线下提升终端盈利能力,打造高效店铺标杆;与阿里巴巴云零售事业部在全渠道、智慧门店、大数据等方面的合作次第启动….3COLOUR抓住每一次迸发灵感的契机,以全新姿态如春雷般崛起,引起服装行业的瞩目。

新三彩:20年正青春

  在品牌研发部的会议室,记者看到了3COLOUR设计部来自意大利和香港的设计师们,还有来自上海的舞美公司导演,正在紧张策划一场盛大的3COLOUR二十周年时尚庆典,将成为新三彩崛起的新起点。三彩品牌事业部总经理汪瑞春女士在接受中国服装网记者专访时表示:“我在15年前加盟3COLOUR品牌开了一家三彩店,跟随着3COLOUR品牌一起发展到今天。所有不凡来源于我们的坚持,长久以来3COLOUR坚持的就是合作共赢、成就加盟商、为消费者创造价值的服务理念。新三彩,就是在保留原有品牌基因的前提下,不断嫁接和融入科学的品牌运作模式、专业化人才、互联网思维和工具、创业的精神,催生出具有新零售模式、敏捷供应链、时尚化产品的3COLOUR新形象。10月31日是我们的20周年纪念日,我们致敬过往的二十年,感恩风雨同路不离不弃的家人们,也表明3COLOUR王者归来的决心!” 

三彩品牌事业部总经理汪瑞春

回家:见证新三彩的蜕变

  卓尚集团董事长丁武杰对记者说:我有两个原则,一个是“不变”,一个是“变”。20年来对民族服装产业的执着不会变,为更多数人更长远利益、成就他人合作共赢的价值观不会变。但是,卓尚会变,变成一个创业平台,变成一个生态系统,变成一个成就更多优秀年轻人的地方,在这个平台上会享受到最好的配套和服务;三彩会变,不断去尝试新的方法和模式,只有不断试错不断总结才能不断进化,让我和团队变得越来越强大。20周年对于我们卓尚人来说,只是一个新的起点,一次新的蜕变。

卓尚集团董事长丁武杰先生

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